America’s Fastest Growing Cosmetics Company Goes Hollywood “Glamorous” With Music, Fashion and Entertainment Icon

(February 10, 2012) Los Angeles, CA — wet n wild® (http://wnwbeauty.com/) is about to get Fergalicious. Known for offering fashionable, fun cosmetics at affordable prices, wet n wild® is pleased to announce that it has partnered with global superstar and international pop culture icon Fergie, selecting the stunning and glamorous fashionista as its Global Beauty Ambassador beginning in 2012.

Together, wet n wild® and Fergie will kick off a multi-year worldwide campaign that empowers women to approach beauty in a fearless, hip yet economically-savvy way. In addition to promoting wet n wild products via promotional materials, planograms and events which will feature Fergie, the brand will introduce Fergie signature lines by wet n wild, exclusive collections that will be a reflection of the singer’s rock-star glam style.

“I’m truly excited to be the global beauty ambassador for wet n wild,” said Fergie. “The brand delivers amazing palettes, unquestionable quality and is incredibly affordable. It’s a beauty trifecta that I’m proud to be involved with.”

A six-time Grammy® award winning artist – currently nominated for three more in 2012 – Fergie is responsible for some of the music industry’s biggest hits, both as a singer and as a songwriter. She has reached the top of the international charts on her own and as a member of The Black Eyed Peas, and has appeared both in films and on television in theatrical roles. She has additionally received accolades as a fashion designer, serving as the creative force and visionary behind her signature footwear collection.

“Fergie’s approach to beauty and style is an ideal representation of our brand. She has the unique ability to go from hip, edgy, and sexy to red-carpet glamorous. Her versatility and range is perfectly aligned with wet n wild,” said Bill George, President and Chief Operating Officer of Markwins Beauty Products. “She’s a strong woman who is immensely talented, and who has used her determination and perseverance to conquer the entertainment industry on all fronts. We couldn’t be more thrilled to work with her.”

Appearing on the wet n wild website (http://wnwbeauty.com/) effective immediately is a contest for wet n wild VIP members and friends to win exclusive, signed Fergie memorabilia as well as her favorite wet n wild products. The star will also attend retail and customer events throughout the year to represent the wet n wild brand.

“We really value the fact that our customers return to our products time and time again,” added George. “We are already the fastest growing top 10 cosmetics company in America, and with Fergie as our Global Ambassador we believe we will inspire even more women to select wet n wild as their cosmetic brand of choice. The possibilities of what we can accomplish together are endless.”


Get to Know wet n wild’s Global Beauty Ambassador Fergie

1. What is your favorite wet n wild product?
I love the MegaLast Lip Color in 900B Pink Suga’ and the Glassy Gloss Lip Gel in Clear (309A Through the Looking Glass). My favorite eyeshadow palette is the (Color Icon Eyeshadow Collection in 738) Comfort Zone.

2. What would we find in your makeup bag?
wet n wild of course! I always like to have the Color Icon black eyeliner around for touching up. I also keep moisturizer on hand – with all of the traveling I do, I’m always hydrating. Hydrated skin also holds makeup the most evenly.

3. What does “beauty meant to you?
I think it’s putting your best face forward as much as possible – and I don’t mean that just in the physical beauty sense. I think if you approach the world with confidence and positivity, that’s the ultimate in radiance.

4. When did you first start wearing makeup?
As a child actor on the TV show Kids Incorporated, we were always doing these fun production numbers with elaborate costumes and makeup. It opened up my eyes to shape, and it was so much fun to experiment with color. I think that applying beautiful makeup is really an art form.

5. Share a secret beauty tip.
Be confident and fearless! Beauty is a personal preference, so wear what makes you feel good.

6. Do you always have makeup on in public?
Sometimes I go more natural, and sometimes I go more stylized for a red carpet event or a night out. It depends on my mood.

7. How would you describe your personal style?
I love edgy glamour and pushing the boundaries a little bit. I gravitate towards beautiful things that have an unexpected twist.

8. Which beauty icons have most influenced you?
Brigitte Bardot, Sophia Loren, and Marilyn Monroe.

9. What is playing right now on your stereo?
Playlists that my DJ friends give me or the Coachella channel on Rhapsody.

10. Everyone knows you as a “glamorous” seasoned professional. Do you ever still get nervous before a performance or a red carpet entrance?
Of course – as a performer, the goal is to entertain, so my nerves are less about getting up in front of a group of people and more about truly wanting to make sure I’m giving them a memorable performance every time.

11. You have become a role model to young women all around the world. Your personal story is one of courage, strength, and success. What advice would you give others that are facing their own obstacles?
Just believe in yourself, and others will believe in you too. It may take time, but you will get there.

12. If you were stranded on a desert island and you could only take 3 things with you, what would they be and why?
Great music, some sunscreen and my husband.

13. Describe your perfect day.
I just did in answer 12. :)